Unit 1: Investigating Business Coursework Resources

Coursework Brief

In this coursework, you are going to investigate the factors that have

contributed to the success of a business, which:

AO1: Describes the main aims and objectives of the business and the external environment factors which have affected the ability of

the business to achieve its aims and objectives, illustrating

these with examples taken from the business.

AO2: Explains how marketing activities, enterprise skills and teams

have contributed to the success of the business.

AO3: Analyses how the following factors have contributed to the

success of the business:

• marketing activities

• enterprise skills

• teams.

AO4: Judges how the business has achieved its main aims and

objectives and evaluates the key factors that have contributed to this.

The business that you investigate should have a scale of operations

that enables you to evaluate how marketing activities, enterprise

skills and teams contribute to the business.