business studies summer homework

Your task is to plan the relaunch for the DASANI brand into the UK. You are going to carry out some research into the DASANI product, apply the concepts of the product lifecycle and then plan an appropriate promotional campaign.

Task 1: Carry out some research into the DASANI brand, who is the product made by, what went wrong with the original product in the UK? (max 1 page)

Task 2: Describe the product lifecycle, where on the lifecycle is DASANI currently? (max 1 page)

Task 3: Carry out some brief research into the bottled water market, who drinks it? why do they drink it? who are the customers? Use this information to help you to describe who DASANI's target customers would be (max 2 pages)

Task 4: Put together a proposal for a promotional campaign to relaunch DASANI in the UK, the campaign must be applied to your customers, you can change the name of the product, the packaging, etc, etc... anything within reason that will ensure it's future success in the UK market. For this task you might want to include sketches, drawings, possible advertising ideas etc. (no page limit)